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Case Study: Ozempic & the Habits Gap in Sustainable Transformation
Why the “magic injection” isn’t a shortcut for lasting change Introduction Ozempic has become headline news in the health & fitness world. Originally developed for type-2 diabetes, it’s now widely used (sometimes off-label) for weight loss and body composition changes. While the early data looks impressive, there are important caveats, especially for those of us in the performance, strength & conditioning space. As a coach who helps busy professionals build real habits, I bel
Barry McGinley
Nov 53 min read


Time Scarcity vs. Energy Mismanagement: Why Executives Burn Out Before Building Their Legacy
Introduction You’ve built your business, earned your role, and proven your capability. You manage timelines, deliverables, board reports and long hours, like a machine.Yet by 3 p.m. your energy drains, your focus becomes fuzzy, and you hear yourself say: “I just don’t have time.” Here’s the truth: It’s rarely a time problem. It’s an energy allocation problem. The Myth of “I Just Need More Time” In the world of high-performing executives, every hour is a currency. But this c
Barry McGinley
Oct 203 min read


Health Over Hangovers - What If a Festival Recharged You?
Reflections on Hosting the First-Ever HealthFest in Donegal Last weekend, we did something different. We challenged ourselves and our...
Barry McGinley
Jul 283 min read


🧠 Why Sleep Is Non‑Negotiable for High‑Performing People
1. 🛡️ Mental Clarity & Smart Decision-Making Consistently getting under 7 hours of sleep impairs your judgment, attention, and memory...
Barry McGinley
Jul 73 min read


How We Use Micro-Dosing Training to Build Elite Results with GAA Athletes in Less Time
Club GAA has gone a bit mad in the last few years. I’m seeing lads getting up at 7am, doing 40+ hours at work, then being expected to...
Barry McGinley
Jun 252 min read


From Pain to Progress: How One Busy Entrepreneur Lost 12.2kg in 22 Weeks Without Letting Back Pain or a Hectic Life Get in the Way
When we first spoke, this client wasn’t sure where to start. He was a high-performing entrepreneur, always on the move, constantly...
Barry McGinley
Jun 192 min read
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